Andrea Denaro

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September 28, 2009

Flash Forward: dopo il real time web arriva la real time fiction (da oggi anche online)


L'occasione del lancio in Italia di FlashForward (Su Fox da Lunedì 5 ottobre) mi permette di riparlare di un bel libro letto qualche tempo fa di Steven Johnson (Tutto quello che ti fa male ti fa bene): la tesi del libro è che la televisione, spesso citata come uno dei mali contemporanei, in realtà ci abbia aiutato a sviluppare una capacità di ragionamento ed interazione sempre più rapida. Dimostrazione ne è l'evoluzione delle trame di film e telefilm.

Effettivamente se si paragona uno Startrek, tanto per rimanere in tema fantascienza, con l'odierno Lost, ci si accorge facilmente di come sia vero quello che il buon Johnson sostiene.

Un passo ancora avanti sembra essere FlashForward. Dnsee ha ne curato il minisito Italiano (e non solo), per conto di Fox.  

Proprio stamani rispondevo ad un post di Nicola Mattina su UXMAgazine  riflettendo sul real time web. Da questo punto di vista anche il progetto FF è molto interessante, perché effettivamente, caso non frequente, la messa in onda italiana è quasi contemporanea a quella italiana.

Così come il lavoro  interessante sotto il profilo dell'experience. Per promuovere la serie abbiamo provato a far vivere all'utente quello i protagonisti stessi vivono ed effettivamente anche semplicemente online, con pochissime informazioni, è veramente difficile interpretare il proprio futuro! 

   
Click here to download:
Flash_Forward_dopo_il_real_tim.zip (821 KB)

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Filed under  //   dnsee   fox   internet   real time   user experience  

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September 28, 2009

Real time web and content expiring

This post follows this old one (http://www.andreadenaro.com/scheduling-the-live-web ).


The Real-Time-Web opens a new scenario also in terms of how long any kind of content could be considered valid. People share news and knowledges so quick, that is really difficult to understand what is actual and what is old.


After have been working for 9 years on the Internet, I use to consider old any kind of book that has been published more than one year ago: after one year, if something was good, I should have already heard about it.

After being on Twitter, I am starting to consider old any article found on the Web older that 2 months.

(Probably I definitively became crazy!)

Period
Expires
Media
< 1900
centuries
print
1900 - 1990
decades
radio/tv
1990 - 2008
years
mobile/web
2009 >
months/weeks
real time web

Is also very interesting how ideas go from person to person: years ago there were leaders teaching to masses in a pyramidal approach with different levels on interaction; knowledges and contents need a medium/long time to be acquired. Also advertising was planned in an organic way.

Now the model is absolutely horizontal, fluid and instantaneous. Somebody call it pulse, I call it also flash, that like spark could (or could not!) start a blaze that spreads all over the Web. 

As a fire, once it burn, it can't come back (people want always new things and are not interested in old ones).

Andrea Denaro

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Filed under  //   internet   real time   _english  

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September 16, 2009

The Internet is everything but virtual; the Internet is Real

A long time ago, we used to say "the Virtual world" when speaking about the Net and I remember long debates on how the fake life on the Web could create problems to the people and to the entire society. 

We were wrong. 

The Internet is more real than every other think.

Is real because is made by Real People and real friends,
because it is in Real Time,
because it affects the Real Life (the everyday real life).

Everyday and everywhere.

It is real because it's made by Real Sentiments and Real Emotions,

Nine years ago, when I founded dnsee I used to say many adjectives like digital, virtual or interactive to clearly explain what my business was related to.

Today I probably should say that dnsee helps companies to enter the real life of real people. 


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Filed under  //   business   dnsee   internet   marketing   pensieri   real time   strategy   _english  

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September 15, 2009

Definitively convinced: real time web opens a new era

The first time I started to use Twitter, it was not clear to me how my life was changing. The real time web paradigm gives us enormous opportunities to interact with people and give them new services.

Actually I'm working a lot on online reputation management. The basic service is easy to understand: monitor how people talk about a brand or a product. But after the first projects we are understanding the real power of those instruments and how many areas are potentially involved: from CRM, to Advertising, to sales automation and forecast.

I'm really excited about how dnsee is moving on these new trends, working on new strategic visions and challenging proposals! 

And we are just at the beginning!

I believe that in the next decade the way we live and interact with every service/company will dramatically change. 

And will change better!  

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Filed under  //   internet   real time   _english  

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